As of: 19 June 2026 · Reading time: 4 min
Key takeaways
- In today's digital landscape, the integration of artificial intelligence (AI) has become a decisive competitive advantage for companies of all sizes.
In today's digital landscape, the integration of artificial intelligence (AI) has become a decisive competitive advantage for companies of all sizes. In particular, use ...
“Good software is not an accident—it comes from a structured development process with clear quality standards.”
– Björn Groenewold, Managing Director, Groenewold IT Solutions
Companies achieve better ChatGPT results through three techniques: context-rich system prompts with role instructions, few-shot learning with concrete examples, and chain-of-thought prompting for complex tasks.
Standardized prompt libraries per department ensure consistent quality across the team.
In today's digital landscape, the integration of artificial intelligence (AI) has become a decisive competitive advantage for companies of all sizes.
In particular, the use of advanced language models such as ChatGPT has the potential to revolutionise business processes, increase efficiency and open up new innovation opportunities.
But the success of a ChatGPT integration company depends significantly on the quality of the instructions given to the AI – the so-called prompts.
In this post, you will learn how to improve your ChatGPT prompts to exploit the full potential of this technology for your company.
What are prompts and why are they so important?
Short: Executive answer: In today's digital landscape, the integration of artificial intelligence (AI) has become a decisive competitive advantage for companies of all sizes.
Executive answer: In today's digital landscape, the integration of artificial intelligence (AI) has become a decisive competitive advantage for companies of all sizes.
When planning Improve ChatGPT prompts: best practices for companies from idea to delivery, AI & Machine Learning, Cost Calculator: AI Development sowie Discover solutions offer practical next steps on our site.
A prompt is essentially an instruction or a question that you ask to an AI like ChatGPT. It serves as a bridge between human intention and mechanical execution.
The quality of the prompt has a direct influence on the quality of the response generated by the AI.
A vague or unclear prompt often leads to generic or irrelevant results, while a precise and well structured prompt leads to high-quality, relevant and useful content.
The ability to formulate effective prompts is therefore not a technical game, but a decisive competence for the successful use of AI in the company.
Well-improved prompts allow you to use AI specifically for a variety of tasks, from creating marketing texts and analyzing market data to developing software code and automating customer support requests.
Best practices to improve your ChatGPT prompts
Short: To get the most out of ChatGPT, you should consider some proven methods when formulating your prompts.
To get the most out of ChatGPT, you should consider some proven methods when formulating your prompts. These help you precisely control the AI and achieve results that meet your expectations.
1. Be precise and clear
Short: Avoid ambiguities and formulate your instructions as specific as possible.
Avoid ambiguities and formulate your instructions as specific as possible.
Instead of asking “Write a text about our new product”, you should provide detailed information about the product, the target group and the desired style of the text.
- Save Prompt: Create a marketing text for a new software tool.
- Guter Prompt: Create a convincing marketing text for our new project management software “TaskMaster”. The target group is small and medium-sized enterprises. Create user-friendly interface, time saving and cost-effective subscriptions. The sound should be professional but accessible.”
2. Specify context
Short: The more context you provide the AI, the better it can understand your request and generate a relevant response.
The more context you provide the AI, the better it can understand your request and generate a relevant response. Explain the background, target and relevant cream
References and further reading
Short: The following independent references complement the topics in this article:
The following independent references complement the topics in this article:
- Bitkom – German digital industry association
- German Federal Office for Information Security (BSI)
- European Commission – Digital strategy
- MDN Web Docs (Mozilla)
- W3C – World Wide Web Consortium
Frequently Asked Questions (FAQ)
What is this article about: “Improve ChatGPT prompts: best practices for companies”?
Here we cover Improve ChatGPT prompts: best practices for companies — focused on architecture, process, and business outcomes.
In short: In today's digital landscape, the integration of artificial intelligence (AI) has become a decisive competitive advantage for companies of all sizes. In particular, use ...
Who benefits most from the content described here?
Typical readers are business and IT leaders in Software development who want to secure quality, security, and maintainability over the long term.
How does this topic fit into an IT or digital strategy?
In a digital strategy, prioritize stable core processes first, then extensions. See also professional software development and consulting. For multi-system landscapes, IT consulting and architecture helps align vendors and internal teams.
What are sensible next steps if we need support?
If you need support with design, delivery, or modernization: schedule an appointment or outline your project via contact.
About the author

Managing Director of Groenewold IT Solutions GmbH and Hyperspace GmbH
Since 2009 Björn Groenewold has been developing software solutions for the mid-market. He is Managing Director of Groenewold IT Solutions GmbH (founded 2012) and Hyperspace GmbH. As founder of Groenewold IT Solutions he has successfully supported more than 250 projects – from legacy modernisation to AI integration.
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