As of: 23 September 2026 · Reading time: 4 min
Key takeaways
- Discover the most important new features of Odoo 18: AI-based analyses, improved UI, new marketing tools and more.
- Learn why an upgrade is worthwhile.
Discover the most important new features of Odoo 18: AI-based analyses, improved UI, new marketing tools and more. Learn why an upgrade is worthwhile.
“For the mid-market, Odoo is what SAP is for large enterprises—only more flexible and cost-efficient.”
– Björn Groenewold, Managing Director, Groenewold IT Solutions
Odoo 18: Overview of the most important new features
Posted: May 2026 | Reading time: 8 minutes | Category: Odoo Updates
Every year, Odoo launches a new version with exciting features and improvements. Odoo 18 also makes no exception.
From AI-assisted analyses to a revised user interface to new marketing tools – we combine the most important highlights of Odoo 18 and show why an upgrade could be worthwhile.
The Evolution of Odoo: From version 17 to 18
Discover the most important new features of Odoo 18: AI-based analyses, improved UI, new marketing tools and more.
Leaders exploring Odoo 18: The main new features at a glance can use AI & Machine Learning, Cost Calculator: Odoo ERP/CRM, Discover solutions sowie Cost Calculator: AI Development as structured entry points.
Odoo has steadily evolved in recent years and has long since become more than one ERP system. With each new version, not only existing modules are improved.
However, also new functions are introduced that help the everyday working of companies. Odoo 18 continues this trend and brings some groundbreaking innovations.
The top innovations in Odoo 18
1. AI-based analyses and forecasts
One of the most exciting innovations in Odoo 18 is the deep integration of artificial intelligence.
The system can now create sales forecasts, improve stocks and even predict customer behavior. These AI functions help companies make data-based decisions and proactively respond to market changes.
2. Revised user interface
Short: The user interface has been fundamentally revised.
The user interface has been fundamentally revised. The new surface is even more intuitive, faster and more adaptable. The new Dark Mode. This not only looks modern.
However, also protects the eyes, is especially noteworthy. In addition, mobile views have been improved. This means work with Odoo on smartphones and tablets becomes even more comfortable.
3. Advanced Marketing Automation
The marketing module has been expanded with powerful automation functions.
Companies can now create complex customer journeys, perform A/B tests and orchestrate tailored campaigns across multiple channels – all from a central interface.
4. Improved accounting functions
Short: Especially relevant for the German market: the accounting functions were further improved.
Especially relevant for the German market: the accounting functions were further improved. Automatic bank balances are now even more precise and integration with DATEV has been improved.
In addition, there are new functions for the E invoice according to the current legal needs.
5. New project management features
Short: The project module receives new views and planning tools.
The project module receives new views and planning tools. Resource planning has been improved and there is now a native time recording with approval workflows.
Teams can plan projects more efficiently and track progress in real time.
Comparison: Odoo 17 vs. Odoo 18
| Feature | Odoo 17 | Odoo 18 |
|---|---|---|
| AI integration | Basic functions | Complete AI analyses |
| Dark fashion | Not available | Fully integrated |
| Marketing automation | Standard workflows | Advanced customer journeys |
| Mobile experience | Good | Improved & |
Clarity: Where no primary source is named in the text, figures are illustrative; compare Bitkom and Destatis. Project-related statements: Groenewold IT, 2026.
References and further reading
The following separate references complement the topics in this article:
- Bitkom – German digital industry association.
- German Federal Office for Information Security (BSI).
- European Commission – Digital strategy.
- MDN Web Docs (Mozilla)
- W3C – World Wide Web Consortium.
"Cloud-native only pays off when operations, security, and cost model match the architecture—otherwise you ship complexity faster."
— Björn Groenewold, Managing Director, Groenewold IT Solutions
Frequently Asked Questions (FAQ)
What is this article about: “Odoo 18: The main new features at a glance”?
Here we cover Odoo 18. The main new features at a glance — focused on architecture, process, and business outcomes. In short.
Discover the most important new features of Odoo 18. AI-based analyses, improved UI, new marketing tools and more. Learn why an upgrade is worthwhile.
Who benefits most from the content described here?
Typical readers are business and IT leaders in Odoo who want to secure quality, security, and ease of upkeep over the long term.
How does this topic fit into an IT or digital strategy?
In a digital strategy, prioritize stable core processes first, then extensions. See also professional software development and consulting.
For multi-system landscapes, IT consulting and architecture helps align vendors and internal teams.
What are sensible next steps if we need support?
If you need support with design, delivery, or modernization: schedule an appointment or outline your project via contact.
About the author

Managing Director of Groenewold IT Solutions GmbH and Hyperspace GmbH
Since 2009 Björn Groenewold has been developing software solutions for the mid-market. He is Managing Director of Groenewold IT Solutions GmbH (founded 2010) and Hyperspace GmbH. As founder of Groenewold IT Solutions he has successfully supported more than 250 projects – from legacy modernisation to AI integration.
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Odoo 18: The main new features at a glance addresses a practical choice for product and IT teams. Start with one clear goal: select and adapt an ERP setup around real workflows instead of generic feature lists.
Check the current process, the data involved, and the result users need. Then record the main risks and define a small first step. This keeps the decision easy to review and gives your team a shared basis.
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