Website relaunch costs: budget redesign and CMS switch
Estimate the budget for your website relaunch – from design refresh to CMS switch, SEO and content migration.
Website relaunch cost calculator
Costs for Website Relaunch depend on scope, risk, and quality expectations. The calculator provides an initial range.
Sizing costs for Website Relaunch
- Binding quotes follow a short scope alignment
- Include operations, maintenance, and potential grants
- Many mid-market digitalization projects may qualify for funding
Transparent quoting
- Milestones and documented assumptions
- Clear exclusions in the quote
- Consulting and development delivered from Germany
We quote transparently with dedicated contacts from East Frisia.
Sample calculations & scenarios
Concrete project profiles with assumptions and indicative budgets—useful for internal alignment before the calculator.
Use the calculator right below for an instant first estimate – no sign-up and no fixed-price commitment. We align scope, risks, and assumptions in a conversation before a binding quote.
Cost calculator
FAQ
Website relaunch costs
Relaunch budget
What does a website relaunch cost?
A relaunch with a design refresh on the existing CMS starts at around EUR 8,000–20,000 excl. VAT. Larger relaunches with a CMS switch, new design and several hundred pages run EUR 30,000–100,000. The calculator narrows the range by page count, CMS strategy and design scope.
What drives relaunch costs the most?
The CMS switch (content and features must be rebuilt), the number of individual page types and templates, and content migration. A pure redesign on the existing CMS is far cheaper than a platform change.
Why is SEO migration so important during a relaunch?
Without clean 301 redirects, preserved URL structures and migrated meta data, websites often lose 30–60% of organic traffic after a relaunch. SEO migration is therefore priced as its own work package – including redirect mapping and post-launch monitoring.
Discuss your relaunch project
We review your current website and recommend the most economical relaunch path.
Technology & process
Keep or switch: which CMS strategy is right?
Keeping the CMS makes sense when editors are happy and only the frontend looks dated. Switching pays off with security issues, high licence costs or missing features. Headless architectures suit multiple output channels and high performance requirements.
How long does a website relaunch take?
A compact relaunch takes 6–10 weeks, mid-size projects 3–5 months. With a CMS switch, extensive content migration and multi-language support, 4–7 months are realistic. Go-live is ideally scheduled outside your peak season.
What does accessibility cost in a relaunch?
Planned from the start, accessibility (WCAG / European Accessibility Act) typically adds EUR 4,000–8,000 – far less than retrofitting it later. Since 2025 it is mandatory for many websites anyway.
Typical pricing models (overview)
| Model | When it fits | Budget & flexibility | Typical risks |
|---|---|---|---|
| Fixed price (fixed scope) | Clearly defined scope, stable requirements, repeatable delivery. | Predictable total cost; little room for change without a change order. | Scope creep leads to change orders or quality trade-offs. |
| Time & Material | Discovery, legacy, evolving requirements, or close collaboration. | Maximum flexibility; budget transparent via hourly or daily rates. | Without prioritisation, effort can grow—backlog and reviews matter. |
| Retainer / maintenance package | Ongoing operations, updates, small features, and support. | Agreed capacity per month; predictable follow-on cost. | Large changes may still need a separate estimate. |
| Hybrid (milestone + T&M) | MVP or phased releases with clear go-lives, then iterate. | Core delivery fixed price; extensions on a time-and-materials basis. | Define contractually what is in scope vs. extra work. |
Calculators on this page provide indicative ranges; we choose the right model with you based on risk, scope, and planning horizon.
Costs & next steps
The ranges shown are indicative. For a binding quote we discuss scope, priorities and funding options in a free intro call. Many digitalization projects qualify for grants – try our funding calculator.
Browse all cost calculators, explore services and typical solutions. Questions about Website Relaunch? Contact us.
After using the Website Relaunch calculator, validate assumptions in a short intro call.
What we align in the call
- Scope, risks, and funding options
- Milestones and documented exclusions
- Transparent quote without hidden line items
Costs for Website Relaunch in context
- Scope, risk, and quality expectations drive the range
- Include operations, maintenance, and grants
- Dedicated contacts and short paths from East Frisia
Browse all cost calculators in the costs overview.