UX and UI design for B2B applications
UX/UI design for B2B software from the same team as development — no pixel-perfect handoff between agencies, no friction between design and code.
For mid-sized companies: software people actually want to use—UX design and development from a single team – delivery and project ownership from Germany (Leer/East Frisia), named contacts, no offshore guesswork.
- 250+ delivered projects
- 5.0 stars on Google
- 100% engineering in Germany
UX/UI design for B2B software — user-centred, measurable, integrated directly into development.
UX design for management and IT leadership
High training effort, low acceptance among staff and errors caused by unclear interfaces cost measurable money. Not every software that works technically is actually used. When users build workarounds or maintain parallel spreadsheets, that is not a discipline problem — it is a UX problem.
Groenewold IT Solutions combines UX design and development in one team. No “pixel-perfect handoff" from one agency to the next — wireframes, prototypes and implementation come from one team. That means shorter iteration cycles, no lost requirements at handover points and design that considers technical feasibility from the start.
Use cases: new B2B applications, modernisation of existing software, mobile apps, self-service portals and internal tools. Related services: custom software development, app development, web development.
Test the workflow: from observed issue to testable solution
An illustrative B2B workflow is approving a purchase order. Before redesign, staff switch between a list, detail view and separate search. Required fields appear only on submission, and an error may discard the selection. The prototype brings context and decision together, exposes missing information early and confirms what was approved.
A test recruits suitable roles, for example operational staff who approve frequently and managers who decide occasionally. Everyone completes the same realistic tasks. We record task success, questions, misclicks and reasoning. This is a test design, not a claim about a specific client project or a guaranteed improvement.
Deliverables remain distinct: research provides usage context and prioritised issues. The prototype makes solution hypotheses testable. The design system defines components, states, keyboard focus and handover rules for custom software development.
Our UX/UI design services
User research
User interviews, observations, personas, requirements analysis — the foundation for designs that actually work.
Wireframing
Lo-fi to hi-fi wireframes for all platforms — fast iterations before code is written.
Prototyping
Clickable prototypes in Figma — early user feedback before development starts.
UI design & design systems
Consistent component libraries, corporate identity integration and scalable design tokens.
Usability testing
Moderated tests with real users, heatmaps, structured evaluation and action recommendations.
UX audit
Systematic analysis of existing software — usability issues, conversion killers and improvement potential.
UX process: from requirements to prototype
Discovery
User needs, target audience, business goals and technical constraints aligned together.
Concept & wireframes
Define information architecture, develop lo-fi screens, feedback loop with stakeholders.
Prototype & tests
Build clickable hi-fi prototype, run usability tests, iterate on findings.
Design handoff
Figma specification, design system and complete handover to development — no information loss.
UX design costs: typical ranges
UX audit (existing software)
Experience value from €3,500
1–2 weeks
Systematic analysis of existing software for usability issues, conversion killers and prioritised recommendations.
UX phase for new project
Experience value from €5,000
2–4 weeks
Wireframes and clickable prototype for a new project — including feedback loop and usability test.
Full UX/UI incl. design system
Experience value €12,000–€30,000
depending on complexity
Complete UX/UI project: user research, wireframes, prototype, usability testing and scalable design system.
Note: The UX phase can be booked as an integrated part of a fixed-price development project — not a separate agency engagement, no interface problems between design and development.
Managing director view on UX and B2B software
„A poor interface costs twice: once in training effort and once in errors that happen because users do not intuitively understand the software. UX is not a luxury for B2B software.“
UX design: when users love your software
Most software projects fail not because of technology, but because of adoption. An application with every feature but nobody using it is worthless. UX design ensures your software works for real users in real situations — not just in demos.
We run UX projects from user research through to developer handover. Or we integrate into your development projects and take the UX part — so your development team works from validated designs instead of interpretations.
- ✓ User research: interviews, personas, journey maps
- ✓ Wireframes and high-fidelity prototypes in Figma
- ✓ Usability tests with real users before development
- ✓ Design system for consistent implementation
- ✓ Accessibility using WCAG 2.2 as the current test reference and an agreed conformance target
- ✓ Measurable UX KPIs and analytics setup after launch
WCAG 2.2 is a technical standard, but it is not automatically a legal requirement in the same scope for every B2B application. Applicable law, required conformance level and test depth must be assessed for the product, users and jurisdiction. For implementation and audits, we involve our accessible software development service.
Contact us if you plan a redesign or are building a new application that should be understandable and efficient in day-to-day work. We start with a short briefing to recommend the right UX process.
Frequently asked questions
FAQ: UX design for B2B software — concrete answers
From management and IT leadership
Context: We develop internal B2B software for 150 employees. The current software is hated. / Question: When do I need professional UX design — and when is a good developer enough?
Professional UX design pays off when many people use the software daily and acceptance, error rates or training effort are a measurable problem.
If 150 employees lose 30 minutes daily to poor interfaces, that is 75 work hours per day — every week. A good developer can deliver functional code, but without systematic user research, interfaces follow technical logic, not user needs.
The combination works: UX designers define requirements and flows, developers implement. From one team there is no handover friction.
Context: We already have a Figma design from another agency. Can Groenewold IT Solutions still build it? / Question: How does design handoff work with you?
Yes, we implement external Figma designs.
What matters is that the design is truly complete: all states (hover, error, empty, loading), responsive behaviour and edge cases must be defined. Incomplete designs lead to questions, delays and inconsistencies during development.
We run a short design review before start and identify gaps so we work from a complete handoff. Alternatively we offer a combined approach: design review and completion by our UX team, then development.
Context: Our CEO wants a modern redesign of the web app — but budget is limited. / Question: How do we prioritise what comes first in a UX redesign?
Start with a UX audit: we analyse existing software for critical usability issues and common user errors.
The result is prioritised by impact, frequency, risk and implementation effort. Which measure comes first depends on observed tasks and available usage data — not a blanket 80/20 rule.
Context: We are building a new app and wonder whether wireframes are really necessary. / Question: Can we not start development straight away and iterate on design?
Technically yes — practically an expensive mistake.
Early sprint architecture decisions depend on which flows, data models and interactions the app needs. If that only emerges through development, you change architecture, not just CSS.
Wireframes take 2–4 weeks and surface contradictions, missing features and UI traps before code is written. A clickable prototype can also be tested with real users — much cheaper than learning user requirements only after go-live.
Request UX consulting
We analyse your software and show where the biggest UX lever is.
Process, handover and measurability
What are the key UX deliverables we should expect from a project?
Depending on project phase: user research (interviews, personas, journey maps) as the foundation, wireframes (low-fidelity structure designs) for early validation, high-fidelity clickable prototype for usability tests before development, design system (components, colours, typography, spacing) for consistent implementation, and handover documentation for the development team.
What makes sense depends on project size and maturity.
How do we validate that the design really works?
We combine moderated tasks with suitable representatives of the target group, observations, comprehension questions and measurable criteria such as task success, time and errors.
Participant count and method depend on user groups, risk and project phase. We document prototype findings and later complement them with usage data or controlled variant comparisons.
How do we hand over design specifications to developers?
We work with Figma for design handover: developers can read spacing, colours, font sizes and components directly.
Design tokens (structured values for colours, spacing, typography) can be exported straight into CSS variables or design system code. Every component is documented with state descriptions (hover, focus, disabled, error) so developers do not need to interpret.
What is the difference between UI design and UX design?
UX (user experience) covers the overall experience: which tasks does the user want to complete?
Which path is easiest? What frustrates? — user research, journey maps, wireframes. UI (user interface) shapes the visual surface: typography, colours, icons, layout, animations.
A good product needs both: UX without UI is functional but unattractive; UI without UX is pretty but unusable. We cover the full process.
How do we measure UX quality after launch?
Quantitative: task completion rate (how many users finish critical tasks?), time-on-task, error rate, bounce rate at critical points.
Qualitative: NPS, CSAT, usability ratings. For e-commerce: conversion rate is the direct UX KPI. We recommend measuring baselines before redesign so success is quantifiable. Analytics setup (heatmaps, session recordings, funnel analysis) should be part of the launch package.
Request UX/UI design for your B2B software
Whether new project, UX audit or redesign — in a short session we clarify where the biggest lever is.
Up to 50% of your investment via BAFA/KfW
Use our funding calculator to see which government grants may apply to your project.
Björn Groenewold – Managing Director
