In the marketing of an online shop, operators today have a variety of options available. Learn how the combination of e-shop and blog can contribute to the successful customer acquisition.
“Digitalization is not an IT project—it is a business strategy.”
– Björn Groenewold, Managing Director, Groenewold IT Solutions
> Key Takeaway: A blog as a complement to an e-shop generates organic traffic through search engines, positions the shop as an expert in its niche, and provides content for social media channels.
Blog posts with product relevance (guides, comparisons, tutorials) guide visitors directly to relevant product pages.
E-Shop & Blog – an ideal connection to customer acquisition
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References and further reading
Short: The following independent references complement the topics in this article:
The following independent references complement the topics in this article:
- Bitkom – German digital industry association
- German Federal Office for Information Security (BSI)
- European Commission – Digital strategy
- MDN Web Docs (Mozilla)
- W3C – World Wide Web Consortium
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About the author
Managing Director of Groenewold IT Solutions GmbH and Hyperspace GmbH
For over 15 years Björn Groenewold has been developing software solutions for the mid-market. He is Managing Director of Groenewold IT Solutions GmbH and Hyperspace GmbH. As founder of Groenewold IT Solutions he has successfully supported more than 250 projects – from legacy modernisation to AI integration.
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