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Your shop needs to scale, but conversion stagnates and systems are too tightly coupled? We build the tech for it – e-commerce platforms that scale without breaking under every peak.
30 min. initial consultation – 100% free & non-binding
Typical Challenges
Despite traffic, too few visitors buy
During peaks, the shop slows down or crashes
Product data in PIM, ERP, shop not in sync
Abandonments in checkout, payment errors
Core Web Vitals in the red zone
Inventory data is wrong, return process manual
Concrete Solution Paths
| Your Problem | Our Approach | Your Result |
|---|---|---|
| Slow pages, poor Web Vitals | Performance audit + caching + CDN | Load time under 2 sec, better ranking |
| Checkout abandonments | Funnel analysis + UX optimization | Conversion rate increases measurably |
| Product data not in sync | PIM/ERP integration with data contracts | One truth for all channels |
| Shop buckles under peaks | Load balancing + autoscaling | Stable even during campaigns |
| New features take forever | Headless/composable architecture | Teams deliver independently |
Proven Architecture
Headless/Composable: CMS for content, commerce engine for transactions. Teams deliver independently.
Product data is harmonized. Data contracts prevent errors in prices and availability.
Caching, CDN, image strategy, and checkout latencies are defined as budgets and monitored.
Payment/PCI, role models, audit logs – so campaigns run securely.

In 30 minutes, we'll discuss your requirements and show you how we can take your e-commerce to the next level.
Own shop or marketplace?
Calculate when your own online shop pays off compared to marketplace commissions.
Frequently Asked Questions
That depends on your processes and growth plans. We evaluate requirements (B2B/B2C, variants, integration depth) and recommend a setup that fits technically and economically.
Through load tests, caching, CDN, clean observability, and clear runbooks. Peak load is planned as its own use case – not as a surprise.
Often quickly: performance improvements, checkout optimization, and clean product data have direct effects on the funnel. We link measures to measurable KPIs.
An MVP shop starts at approx. 25,000 EUR, larger projects with integrations accordingly more. We recommend an iterative approach with clear milestones.

Questions about your e-commerce project? We're happy to help.
Contact formThe e-commerce market continues to grow, yet many shops don't reach their potential because the technical foundation can't keep up. Slow page load times, a confusing checkout process, faulty product data, or unstable interfaces to ERP and shipping providers lead to abandoned carts and dissatisfied customers. At the same time, expectations rise: customers expect personalized experiences, real-time availability, and seamless cross-channel experiences across desktop, mobile, and app.
Choosing the right e-commerce platform is one of the most consequential architecture decisions. Whether Shopware, Magento, WooCommerce, or a headless solution with a custom frontend – each platform has its strengths and limitations. We advise you technology-neutrally and recommend the setup that matches your business model, product complexity, and growth plans. We look beyond the shop itself at the entire commerce architecture: PIM for product data management, ERP integration for inventory and invoicing, CRM for customer retention, and marketing automation for personalized campaigns.
A central topic for growing online shops is performance under peak loads. Black Friday, seasonal business, or successful ad campaigns can multiply visitor traffic within minutes. If the shop slows down or crashes in exactly these moments, not only revenue is lost but also customer trust. We plan load capacity from the start: auto-scaling, content delivery networks, intelligent caching, and load tests before every campaign ensure your shop performs reliably even under pressure.
The integration between shop and inventory management is another critical success factor. When stock levels aren't synchronized in real-time, overselling occurs and customers are disappointed. When orders need to be manually transferred between systems, errors and delays arise. We implement robust integrations that automatically synchronize inventory, price, and customer data, and self-heal on disruptions instead of silently losing data.
Checkout optimization is also one of our core competencies in e-commerce. Every unnecessary click, every superfluous form field, and every delay loading payment options costs conversion. We analyze the entire purchase process, identify drop-off points, and systematically optimize the checkout: express checkout options, one-click orders for returning customers, local payment methods, and trust-building elements in the right places.
For companies in B2B e-commerce, additional requirements apply. Customer-specific prices, complex discount structures, order approval processes, quota management, and EDI system integration require a thoughtful architecture that goes beyond standard shop functionality. We have experience with B2B commerce projects across various industries and know which features are truly needed and where standard solutions suffice.
Our goal is to deliver an e-commerce platform that doesn't just work today but grows with your business. That means: a clean, modular architecture that's extensible, automated tests that prevent regressions, and documentation that enables your team to develop the shop independently. Because the best e-commerce solutions are those that can flexibly adapt to changing market requirements without needing to rebuild the foundation every time.
Frequently Asked Questions
That depends on your processes and growth plans. We evaluate requirements (B2B/B2C, variants, integration depth) and recommend a setup that fits technically and economically.
Through load tests, caching, CDN, clear observability and runbooks. Peak load is planned as its own use case – not as a surprise.
Often quickly: performance improvements, checkout optimization and clean product data have direct effects on the funnel. We link measures to measurable KPIs.
An MVP shop starts at around €25,000 excl. VAT; larger projects with integrations are more. We recommend an iterative approach with clear milestones.

Faster Clarity
Let's sort out scope, risks, and quick wins.
Ideal when you need to make decisions fast – without months of groundwork.
30 min strategy call – 100% free & non-binding
Short portrait of Groenewold IT Solutions – team, how we work and what we offer; complements this page for a quick overview before you get in touch.
The approach described on this page is based on our experience from over 250 projects. We combine clear scoping, pragmatic technology choices, and measurable results. If your situation matches this solution, the next step is usually a short workshop or audit to prioritise measures and estimate effort. Many digitalisation projects are eligible for funding – we can advise you on suitable programmes.
Browse all solutions by use case, industry, and application type. For our service portfolio, see Services; for in-depth topic articles, see Topics. Key terms are explained in our IT Glossary. For a non-binding discussion about Retail Ecommerce or a custom proposal, please contact us.
Book a no-obligation call about your project – or start with our project check for a structured first assessment.
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