B2B online shop with variant logic and account pricing
Headless shop with customer-specific price lists, approvals for special items and ERP-backed availability—performance and SEO considered.
B2B online shop with variant logic and account pricing
E-commerce & online shop
The Challenge
Different prices and approvals per customer
The business runs on frame contracts, tiers and special conditions. A standard B2C shop could not express the rules; ERP data had to stay consistent daily.
Our Solution
Shop and pricing logic
Pricing and permissions in the backend
We modelled customer groups, list prices and surcharges explicitly; critical orders pass approval workflows in the portal. The storefront consumes a fast product API with caching.
Results
Self-service instead of fax and email chains
Repeat customers order online in a standardised way; exceptions remain controllable. Load times and structured data support SEO and conversion.
Features
Feature overview
- Tenant-aware pricing and discount rules
- Approval workflows for critical line items
- Search and filters via Elasticsearch
- Payments integrated with ERP-aligned processes
Project Details
Industry
Technical wholesaler (DACH)Completed
Go-live with phased customer migration
Technologies
More References
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