Delphi editorial schedule: subscription status synced with shop and CRM
Connecting a long-lived Delphi title and mailing plan to a new web shop and CRM: mailing lists, subscription terms and address changes are decoupled via secured jobs—without discarding editorial screens.
Delphi editorial schedule: subscription status synced with shop and CRM
Delphi development
The Challenge
Three worlds: planning desk, shop and CRM
The publisher plans editions and ship dates in Delphi. Marketing sells bundles in the shop. Sales maintains contacts and campaigns in the CRM.
Without automation, name changes, stops and trial subscriptions drifted—with wrong mail risk.
Our Solution
Read/write APIs with explicit rules
We defined canonical IDs for subscribers and contract variants. A nightly reconciliation pulls shop and CRM deltas; critical updates can follow via webhook.
Writes are idempotent and logged; Delphi remains authoritative for the mailing calendar.
Conflict policy for addresses and status
CRM wins on communication data, Delphi on dispatch windows—documented in a short matrix signed off by support and editorial.
Results
Fewer returns and support loops
Teams share the same statuses; campaign prices align with fulfilment. Engineering delivered from Germany with release notes per milestone.
Editorial and sales keep familiar screens; interface changes are documented for reuse in follow-on work.
Features
Feature overview
- OAuth2-protected REST endpoints to shop and CRM
- Nightly and event-driven sync jobs
- Traceable conflict rules for master data
Project Details
Context
Publishing and circulation team with a classic planning suite
Completed
Nightly batches and triggered releases over several months
Technologies
More References
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