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Read moreB2B CRM Development: Sales Solution for Your Business
Custom CRM for B2B sales – with lead management, opportunity tracking, and ERP integration.
B2B CRM Development – Sales Solution for Your Business
Why a Dedicated B2B CRM?
Standard CRMs like HubSpot, Salesforce, or Pipedrive are often optimized for B2C – short sales cycles, simple products, mass marketing with large contact lists.B2B sales is fundamentally different: sales cycles take weeks or months, multiple stakeholders need to be convinced, proposals are complex and individual, prices are negotiated, and the customer relationship is long-term.
A custom B2B CRM maps your sales processes exactly:Account-based selling with multiple contacts, decision-maker mapping, and relationship history. Opportunity management for complex deals with defined phases and milestones. Proposal logic with product configurator, customer-specific prices, and discount rules. And the ERP integrationthat connects your sales data with orders, deliveries, and invoices.
Additionally: with Salesforce, you pay from 75 EUR/user/month for the Professional edition – features like forecasting or workflows cost extra. With 20 sales reps, that's 18,000 EUR/year, trending upward. A custom solution often pays for itself in 2-3 years.
Features for B2B Sales
Lead Management
Capture, qualify, score leads and guide them automatically through the sales funnel.
Opportunity Tracking
Visualize the sales pipeline, create forecasts, prioritize deals, win/loss analysis.
Proposal Management
Create proposals from the CRM, manage price lists, track versions, electronic signature.
Account Management
Multiple contacts per company, decision-maker mapping, org charts, relationship history.
Activity Planning
Appointments, tasks, follow-ups, reminders – nothing gets lost, everything is documented.
Sales Reporting
Pipeline value, conversion rates, sales rep performance, forecast accuracy – all KPIs.
ERP Integration
Customer master data, orders, invoices, payments – seamlessly connected with SAP, Odoo, or your ERP.
Email Integration
Outlook/Gmail sync, email tracking, templates, sequences for automated outreach.
B2B vs B2C – The Differences
A CRM designed for B2C won't meet your B2B requirements.
| B2B Sales | B2C Sales |
|---|---|
| Long sales cycles (weeks to months) | Short decisions (minutes to days) |
| Multiple contacts and decision-makers per account | One customer = one contact |
| Complex proposals with configuration and negotiation | Standard products with fixed prices |
| Negotiations, discounts, framework agreements, SLAs | Fixed prices, at most coupons |
| Recurring business, up-/cross-selling | Often one-time transactions |
Industries & Use Cases
Machinery & Plant Engineering
Complex projects with long cycles, technical consulting, configuration
IT Service Providers
Managed services, project business, framework agreements, license sales
Wholesale
Customer-specific prices, framework agreements, field sales management
Industrial Suppliers
Key account management, forecast planning, EDI integration
Our Approach
A CRM project is more than software – it changes how your sales team works.
1
Sales Analysis
Capture your sales processes, phases, qualification criteria, and integrations.
2
Data Model
Accounts, contacts, opportunities, activities – define the structure together.
3
Development
Build CRM, integrate interfaces, migrate existing data.
4
Rollout & Adoption
Train sales team, pilot phase, incorporate feedback, full rollout.
Advantages of a Custom Solution
No monthly license costs per user
Complete customization to your sales process
Integration into ERP, email, telephony
Custom pricing logic and proposal templates
Full control over your customer data
Scalable without additional license costs
What Does a B2B CRM Cost?
Costs depend on feature set and integration depth into your system landscape.
- Basic CRM: 20,000 – 45,000 EUR excl. VAT – Contacts, accounts, pipeline, simple reports
- With Proposals: 45,000 – 80,000 EUR excl. VAT – Product catalog, pricing logic, PDF generation, e-signature
- Enterprise: 80,000+ EUR excl. VAT – ERP integration, forecast, configurator, mobile app
Cost Comparison
Salesforce Sales Cloud costs from 75 EUR/user/month (Professional). With 15 users, that's 13,500 EUR/year. A custom solution for 55,000 EUR pays for itself in about 4 years – after that, you save permanently.
Alternative: Odoo CRM
For many B2B requirements, Odoo CRM is a cost-effective foundation. Open source, no license costs, and we customize it to your processes. Often 30-50% cheaper than a complete custom development.
Custom CRM or Salesforce license?
Compare ongoing CRM license costs with a custom development – break-even over 5 years.
Frequently Asked Questions
How is existing customer data migrated?
We develop migration scripts for Excel, Salesforce, HubSpot, Pipedrive, and other systems. Contacts, accounts, opportunities, and activities are transferred – including deduplication.
Can I integrate the CRM with my email?
Yes, we integrate Microsoft 365, Google Workspace, or IMAP/SMTP. Emails are automatically assigned to contacts, you can send emails from the CRM, and track open rates.
How does ERP integration work?
Via REST APIs or database connectors, we synchronize customer master data, orders, and invoices. Typical integrations: SAP Business One, Odoo, Microsoft Dynamics, DATEV.
Discuss Your B2B CRM
Let's talk about your sales processes – free and non-binding. We'll show you how a CRM can make your sales more efficient.
Frequently Asked Questions
B2B CRM
Cost, ERP & Mobile
How much does a custom B2B CRM cost?
From around €25,000 excl. VAT for core lead and opportunity management; with ERP integration and proposals from €40,000 excl. VAT. We quote after a short workshop.
Can the CRM integrate with our ERP?
Yes. We integrate with common ERPs and can sync products, prices, orders and customer data so sales and operations stay aligned.
What about mobile access?
We build responsive or native mobile interfaces so your team can manage leads and opportunities on the road.
How long does implementation take?
Typically 2–4 months from kick-off to go-live. We work in phases so you can start with lead management and add modules later.
