Google Cloud
Google Cloud (GCP) is Google's cloud computing platform, providing infrastructure, platform and software services for organizations of all sizes.
Google Cloud Platform (GCP) is one of the three major hyperscale cloud providers alongside AWS and Microsoft Azure. The platform benefits from Google's decades of experience running global infrastructure – the same technology that powers Google Search, YouTube and Gmail is available to businesses as a cloud service. Google Cloud is particularly strong in data analytics (BigQuery), artificial intelligence (Vertex AI) and Kubernetes (GKE as the birthplace of Kubernetes). For organizations building data-driven and AI-powered applications, GCP is a top choice.
What is Google Cloud?
Google Cloud Platform (GCP) is a comprehensive cloud computing platform offering over 200 services in compute, storage, networking, databases, big data, machine learning, security and DevOps. Core compute services include Compute Engine (VMs), Google Kubernetes Engine (GKE), Cloud Run (serverless containers) and Cloud Functions (serverless functions). Storage includes Cloud Storage (object store), Persistent Disks and Filestore. Database services cover Cloud SQL (MySQL, PostgreSQL), Cloud Spanner (globally distributed relational DB), Firestore (NoSQL) and Bigtable (wide-column). BigQuery is Google's fully managed data warehouse for petabyte-scale analysis in seconds. Vertex AI unifies all AI/ML services from model training and AutoML to deployment. GCP runs data centres in over 40 regions worldwide and runs entirely on renewable energy. Billing is per-second pay-as-you-go.
How does Google Cloud work?
Organizations create a GCP project via the Google Cloud Console, the CLI (gcloud) or Infrastructure-as-Code tools like Terraform. Within a project, resources such as VMs, Kubernetes clusters, databases and storage buckets are provisioned. IAM (Identity and Access Management) controls granularly which users and service accounts can access which resources. VPC networks isolate resources and enable secure communication. Cloud Monitoring and Cloud Logging provide real-time insight into performance and errors. For deployment, teams use CI/CD via Cloud Build or external tools like GitHub Actions. Billing is project-based and budget alerts help avoid unexpected cost.
Practical Examples
Data analytics platform: A retail company analyses 50 TB of sales data daily in BigQuery and builds automated dashboards for management with Looker (formerly Data Studio).
AI-powered application: A healthtech startup trains medical image recognition models on Vertex AI with GPUs and deploys them as an API via Cloud Run.
Kubernetes cluster: A SaaS provider runs its microservice architecture on GKE in Autopilot mode – Google manages the Kubernetes infrastructure automatically.
Global web application: A media platform uses Cloud CDN and Cloud Load Balancing for worldwide content delivery with minimal latency.
IoT data processing: An energy provider collects sensor data via Cloud IoT Core, processes it in Dataflow (Apache Beam) and stores results in Bigtable.
Typical Use Cases
Big data and analytics: Petabyte-scale analysis with BigQuery, Dataflow and Dataproc for data-driven decisions
AI and machine learning: Model training, AutoML and AI APIs (Vision, Speech, NLP) via Vertex AI
Containers and microservices: Kubernetes orchestration with GKE and serverless containers with Cloud Run
Global web applications: Scalable web apps with App Engine, Cloud Load Balancing and Cloud CDN
Hybrid and multi-cloud: Anthos enables consistent Kubernetes management across GCP, AWS, Azure and on-premises
Advantages and Disadvantages
Advantages
- Market-leading in data and AI: BigQuery, Vertex AI and TensorFlow integration make GCP the strongest platform for data-driven and AI applications
- Kubernetes expertise: Google invented Kubernetes – GKE is considered the most mature and performant managed Kubernetes offering
- Global network: Google's private fibre network connects all data centres and delivers low latency worldwide
- Per-second billing: Unlike minute-based billing from some competitors, customers pay only for seconds used
- Sustainability: Google Cloud runs 100% on renewable energy, making it one of the most sustainable cloud providers
Disadvantages
- Smaller market share: With about 12% share GCP has fewer enterprise customers and partners than AWS (32%) or Azure (23%)
- Fewer managed services: In some niches AWS offers more specialized services than GCP
- Enterprise sales: Historically more developer-focused than enterprise procurement – support and sales have caught up but are not at AWS level
- Learning curve for Google-specific tools: Services like Spanner, Bigtable or Dataflow have concepts that differ from comparable AWS services
Frequently Asked Questions about Google Cloud
What is the difference between Google Cloud and AWS?
What do Google Cloud costs look like?
Is Google Cloud suitable for small businesses?
Related Terms
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