Azure
Microsoft's comprehensive cloud computing platform with over 200 services for infrastructure, databases, AI, DevOps and more – the enterprise cloud solution.
Microsoft Azure is the world's second-largest cloud platform after AWS and is particularly widespread in the enterprise space. With over 200 cloud services, Azure covers everything – from virtual machines to databases and AI services to IoT and DevOps. Seamless integration into the Microsoft ecosystem (Microsoft 365, Active Directory, Dynamics 365) makes Azure the natural choice for companies already using Microsoft technologies. Microsoft operates over 60 datacenter regions worldwide, including several in Germany and Europe.
What is Azure?
Microsoft Azure (formerly Windows Azure) is a cloud computing platform from Microsoft that has been available in production since 2010. It offers Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) from a single source. Core services include Azure Virtual Machines for compute, Azure SQL Database and Cosmos DB for databases, Azure Blob Storage for object storage, Azure Kubernetes Service (AKS) for container orchestration, and Azure Functions for serverless architectures. A key differentiator is deep integration with the Microsoft ecosystem: Azure Active Directory (Entra ID) provides central identity management, Azure DevOps enables end-to-end CI/CD pipelines, and Azure AI Services offer pre-trained AI models. Billing is usage-based (pay-as-you-go) with optional reservations for cost savings.
How does Azure work?
Azure provides compute, storage and network resources via globally distributed datacenters. Users provision resources via the Azure Portal (web UI), Azure CLI, PowerShell or infrastructure-as-code tools such as Terraform and Bicep. The platform fully abstracts physical hardware – companies book virtual machines, databases or container clusters and pay only for actual consumption. Azure Resource Manager (ARM) manages all resources in logical groups (Resource Groups), simplifying access control and cost overview. Azure Monitor and Application Insights provide real-time monitoring of performance, availability and errors.
Practical Examples
A mid-size company migrates its on-premise SQL Server databases to Azure SQL Managed Instance and reduces administrative effort by 60% with guaranteed high availability.
An e-commerce company uses Azure Kubernetes Service (AKS) to run its online shop in containers and scale automatically during peak loads like Black Friday.
A healthcare provider stores patient data in a GDPR-compliant manner in Azure datacenters in Germany and uses Azure AI Services for automated analysis of medical images.
An insurance company implements Azure DevOps for its CI/CD pipelines and shortens release cycles from quarterly to weekly.
A logistics company analyzes millions of telematics data points with Azure Synapse Analytics and Azure Machine Learning for real-time route optimization.
Typical Use Cases
Cloud migration: Move existing on-premise workloads (Windows Server, SQL Server, Active Directory) to the cloud via lift-and-shift or modernization
Hybrid cloud scenarios: Azure Arc connects on-premise, multi-cloud and edge environments under a single management layer
AI and machine learning: Azure OpenAI Service, Cognitive Services and Azure ML Studio for developing and operating intelligent applications
DevOps and CI/CD: Azure DevOps and GitHub Actions for automated build, test and deployment pipelines in enterprise development
IoT platform: Azure IoT Hub and Digital Twins for connecting, monitoring and analyzing millions of IoT devices
Advantages and Disadvantages
Advantages
- Seamless integration into the Microsoft ecosystem (Microsoft 365, Active Directory, Dynamics 365) – ideal for existing Microsoft environments
- Global presence with over 60 datacenter regions, including dedicated regions in Germany for GDPR compliance
- Comprehensive service portfolio: Over 200 services from IaaS to PaaS to AI, IoT and blockchain
- Strong hybrid cloud capabilities: Azure Arc and Azure Stack enable unified management across cloud and on-premise environments
- Enterprise-grade security: Integrated identity management, encryption, compliance certifications (ISO 27001, SOC 2, BSI C5)
Disadvantages
- Complex pricing: The variety of SKUs, metrics and billing models makes cost forecasting difficult without expertise
- Vendor lock-in risk: Deep integration with Microsoft services makes switching to other cloud providers harder later
- Steeper learning curve for teams without a Microsoft background – especially for Azure-specific services like Bicep or ARM templates
- Some services in German datacenters have limited feature parity compared to US regions
Frequently Asked Questions about Azure
How much does Microsoft Azure cost?
What is the difference between Azure and AWS?
Is Azure GDPR compliant?
Related Terms
Want to use Azure in your project?
We are happy to advise you on Azure and find the optimal solution for your requirements. Benefit from our experience across over 200 projects.