In 5 steps to the successful knowledge management strategy

> Key Takeaway: A knowledge management strategy succeeds in five steps: analyze knowledge needs, define knowledge goals, select suitable tools and methods, run a pilot project, and measure results. The key is embedding it in the corporate culture — technology alone is not enough.

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♪ In 5 steps to the successful knowledge management strategy

In today's dynamic business world, knowledge has become one of the most valuable resources for companies. But knowledge alone uses little if it is not systematically captured, shared and used.

A well thought-out knowledge management strategy is the key to activating the intellectual capital of an organization and transforming it into sustainable competitive advantage. This post shows you how to develop and successfully implement such a strategy in five practical steps.

Why is a knowledge management strategy crucial?

Short: Many companies face the challenge that valuable knowledge is caught in the heads of individual employees, in unstructured documents or in isolated departments.

Many companies face the challenge that valuable knowledge is caught in the heads of individual employees, in unstructured documents or in isolated departments. Without a clear strategy, this knowledge is often lost, especially when experienced employees leave the company. A proactive knowledge management strategy helps to minimize this risk.

It allows to identify, structure and make accessible to all relevant knowledge. This will not only increase efficiency and innovation, but will also provide the basis for securing knowledge as a company** and to be successful in the long term.

In 5 steps to your own knowledge management strategy

Short: The development of a functioning strategy is not a witchcraft, but requires a systematic approach.

The development of a functioning strategy is not a witchcraft, but requires a systematic approach. The following five steps provide a proven framework for successful implementation.

Step 1: Analysis and Objective

Every good strategy begins with an inventory.

First analyze how your company is currently dealing with knowledge.

Where are the biggest gaps in knowledge?

What knowledge is critical for your business success?

Conduct conversations with employees from different departments to get a comprehensive picture.

Define clear and measurable targets based on this. Would you like to shorten the incorporation time of new employees? Reduce the number of queries on support? Or accelerate innovation cycles? Concrete goals are the prerequisite for assessing the success of your actions later.

Step 2: Identify and Structure Knowledge

The next step is to identify and categorize critical knowledge. One often distinguishes between explicit and implicit knowledge:

• Explicites Knowledge: This is formulated, documented knowledge as found in manuals, databases, reports or process descriptions.
• Implicites Knowledge: This is experience-based, personal knowledge that is difficult to formalize. It is in the minds of your employees and shows itself in their skills and intuitions.

In order to structure this knowledge, knowledge maps can be created that show who about which

References and further reading

Short: The following independent references complement the topics in this article:

The following independent references complement the topics in this article:

• Bitkom – German digital industry association
• German Federal Office for Information Security (BSI)
• European Commission – Digital strategy
• MDN Web Docs (Mozilla)
• W3C – World Wide Web Consortium

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