White-Label Software Development
Multi-tenant platform with custom branding for resellers, partners, and franchise systems.
White-Label Software Development
White-Label Software Development
What is White-Label Software?
White-label software is a platform sold by partners under their own name and branding. You develop once – and your partners sell many times. The end customer only sees the partner's brand, not yours. The business model: you earn from every partner instance, without direct end-customer sales and support.
Examples abound: web hosting resellers offering cPanel under their own name. Marketing tools sold by agencies under their brand. Booking systems that gym chains pass on to their members. CRM systems that IT service providers deploy for their clients.
We develop white-label platforms with multi-tenant architecture: one codebase, unlimited partners. Each partner has their own branding, their own domain, their own customers – but you control the platform. You roll out updates centrally, every partner benefits immediately. Billing toward partners runs automatically, whether fixed fee, per seat, or usage-based.
White-Label Features
Custom Branding
Logo, colors, fonts, domain – each partner has their own look & feel, without code changes.
Multi-Tenant Architecture
One codebase, unlimited partner instances – efficient to develop, easy to maintain.
Partner Portal
Self-service for partners: create customers, configuration, billing overview, support tickets.
Feature Toggles
Activate/deactivate features per partner, create different packages (Basic, Pro, Enterprise).
Custom Domains
Each partner under their own domain – SSL certificates managed automatically (Let's Encrypt).
Data Isolation
Strict isolation between partners at the database level for security and compliance.
Billing Integration
Automatic billing for partners: fixed fees, usage-based, or revenue share.
API for Partners
Partners can integrate your software into their own systems – with documented REST API.
Use Cases
SaaS for Agencies
Marketing agencies, web agencies, or SEO agencies sell your solution under their own name to their clients.
Franchise Systems
Central software with local branding for each franchise location – unified processes, local appearance.
Associations & Networks
Member organizations use a shared platform, each with their own instance and access.
OEM Software
Hardware manufacturers or system integrators bundle your software with their products or services.
Monetization Models
License per Partner
Monthly or annual fixed fee per partner instance, regardless of their user count.
Per-Seat Pricing
Billing by number of end users your partners have – scales with their growth.
Usage-Based
Billing by usage: API calls, storage, transactions – for variable workloads.
Revenue Share
Participation in the revenue your partners generate with your software – growth incentive.
Our Approach
White-label is a business model, not just technology. We advise you holistically.
Analysis
Understand your software, partner requirements, and monetization model.
Architecture
Design multi-tenant system, branding engine, partner portal, and billing.
Development
Implement white-label capability, adapt existing software, or develop from scratch.
Partner Onboarding
Onboard first partners, create documentation, establish support processes.
Advantages of the White-Label Model
What Does a White-Label Platform Cost?
Costs depend on whether you're making existing software white-label-ready or developing from scratch.
- Basic (simple branding): €30,000 – €60,000 plus VAT – logo, colors, custom domain
- With Partner Portal: €60,000 – €120,000 plus VAT – self-service, customer management, reporting
- Enterprise: €120,000+ plus VAT – API, automated billing, multi-tier, complex packages
ROI Calculation
Assuming you charge €500/month per partner: with 10 partners you generate €60,000/year. An investment of €80,000 pays for itself in 16 months. With 20 partners, revenue doubles – without doubling development costs.
Tip: Start with an MVP
Start with an MVP: simple branding (logo, colors) and a custom domain. Win your first partners, collect feedback. Then expand systematically: partner portal, feature toggles, automated billing.
Is a white-label platform worth it?
Calculate from how many clients the investment in a scalable white-label solution pays off.
Frequently Asked Questions
How is data isolation between partners ensured?
Through multi-tenant architecture: either separate databases per partner (highest isolation) or row-level security (more efficient). The choice depends on compliance requirements and scaling.
Can partners use their own domain?
Yes, via custom domains. Partners set up a CNAME record, we handle SSL certificates via Let's Encrypt. For the end user, it looks like a standalone application.
How are updates rolled out to all partners?
Thanks to the shared codebase, all partners benefit from updates immediately. Optional: staged rollouts to test new features with selected partners first.
Discuss Your White-Label Project
Let's talk about your partner strategy – free and without obligation. We'll show you how to generate scalable revenue with white-label.