AI chatbot for companies: A practical guide for more

For entrepreneurs, the central question is not, *KI changes the business world, but how it can be used specifically to increase efficiency and sales.

AI chatbots are one of the most accessible and effective technologies. This practice guide will show you how to use AI chatbots profitably in your company.

The ROI of an AI chatbot: More than just cost reduction

Short: The calculation of the return on investment for an AI Chatbot goes far beyond the easy saving of personnel costs.

The calculation of the return on investment for an AIChatbot goes far beyond the easy saving of personnel costs. The true levers are the scaling of processes and the improvement of the customer experience.

Direct cost savings

Short: The most obvious savings result from the automation of routine enquiries, which account for a large part of the daily work in customer service.

The most obvious savings result from the automation of routine enquiries, which account for a large part of the daily work in customer service.

Increase in sales by improved lead generation

Short: A KI chatbot on your website is a tireless sales assistant who qualifies 24/7 leads and agrees on appointments.

A KI chatbot on your website is a tireless sales assistant who qualifies 24/7 leads and agrees on appointments.

Success Stories: AI Chatbots in Practice

TUI (Tourism)

Short: The travel group uses an AI agent to answer complex customer requests for travel.

The travel group uses an AI agent to answer complex customer requests for travel. The result: 86% of inquiries could be solved autonomously, which reduces service costs and increases customer satisfaction.

Swiss Life (financial services)

Short: An AI-controlled phone tray replaces the classic waiting loop.

An AI-controlled phone tray replaces the classic waiting loop. Callers can describe their concerns in natural language and are forwarded to the correct contact person up to 60% faster.

Conclusion: The strategic imperative for companies

Short: The use of an AI chatbot is no longer an option in 2026, but a strategic necessity.

The use of an AI chatbot is no longer an option in 2026, but a strategic necessity.

The combination of cost savings, increased efficiency and improved customer experience makes the investment in this technology one of the most profitable steps on the path of digital transformation.

More complete information on the basics and implementation can be found in our ultimative Guide to AI Chatbots.

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Transparency: Where no primary source is named in the text, figures are illustrative; compare Bitkom and Destatis. Project-related statements: Groenewold IT, 2026.

References and further reading

Short: The following independent references complement the topics in this article:

The following independent references complement the topics in this article:

• Bitkom – German digital industry association
• German Federal Office for Information Security (BSI)
• European Commission – Digital strategy
• MDN Web Docs (Mozilla)
• W3C – World Wide Web Consortium

"Legacy migration often fails not because of the stack, but because tacit domain knowledge was never captured—budget explicitly for knowledge transfer."

— Björn Groenewold, Managing Director, Groenewold IT Solutions